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Tips of the Trade & Services Offered
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September 2019

Rule Of Three

Retailers have been using the rule of three for years, but not everyone is familiar with it. This merchandising practice says people are more visually engaged when they see a group of three items.
One aspect of this rule is to make your group of three unbalanced in some way. For example, the middle item could stand higher than the two on either side. This small detail tells a shopper’s subconscious mind to pay more attention and look more carefully at the display. The additional focus can often result in more purchases.
Whether you're using a group of three mannequins, risers or tables, use the rule of three to merchandise high traffic areas,windows and checkout aisles.

January 2019
Local VS Online Shopping
I like to buy my wife clothes.  I know for a guy that may seem a little unorthodox or “un-manly”, but the truth of the matter is, I simply enjoy shopping for her and finding nice looking clothes for her.   When we go shopping, she hits the sale racks. I, on the other hand, head for the clothing I think will look the best on her, regardless of price.  But in the end, it comes down to how it fits, how it looks on her and ultimately how she feels when wearing it…. And price.
I have also bought her clothes from on-line stores.  Mostly from brick and mortar stores who also sell on-line but also from on-line only stores. Again, I shop for what I think, and know, she will look great in.  One problem with on-line stores is finding the right size.  When shopping in a brick and mortar store, she can be in one size for a particular style top and another size for another style top.  There have been times she has tried on tops or dresses in up to 3 different sizes.  For me, measuring a 32 waist, does not mean the size 32 pants I pick will fit me. Sometimes it’s a 30 or 33 or a 34. I simply don’t know until I try it on. And, just because it looks good on the rack or on the buff, muscle-bound mannequin does not mean it will look good on me.  
One of the great advantages of shopping on-line is the price.  Many of the on-line only stores who undercut pricing to ridiculous levels are able to do so because they do not warehouse the items they are selling.  It could be a guy sitting in his underwear watching TV simply drop shipping your order from another location.  That’s why he can sell so cheaply.  He has no overhead.  
When I shop on-line, once again, I go for the clothing I think will look great.  But now, the size becomes a huge guessing game.  I can usually buy a lot more clothing for the price, which is nice, but the real fun begins when it arrives 2-3 weeks later. Now she gets to try it on.  Inevitably, there are issues.  Too small, too large, material is too light weight, or too heavy, or simply does not look the same as it did displayed on the website.  
If we had shopped for this in a brick and mortar store, she would have tried them on and we would not have purchased something that did not fit or look good.  Now we have to repack these items, pay to ship them back and hope we get the proper credit.  Plus, in the end, we still do not have the clothing.  
Many people shop online for the “convenience”.  But is it really convenient when you have to wait weeks to receive your merchandise and hope it looks like what you picked out and serves the right purpose?  There is no substitute for being able to see, touch, compare and ask questions BEFORE making your purchase.  
At Ohio Store Fixtures, we are here to help you select the right fixtures for your store and for the products you are merchandising.  With over 31 years in the business we will give the best expert advice and solutions, while saving you time and money in the process.  Now, how convenient is that?  Be sure to shop local.  Besides, isn’t that what you want YOUR customers to do?

Nov. 2018
3 Reasons Why Small Business Owners Nationwide Are Feeling Optimistic

By Brooke Preston, Manta Contributor - August 21, 2018

Is your small business feeling “the boom”? Find out why American SMBs are looking towards a bright 2019.

According to the newly released Wells Fargo/Gallup Small Business Index (a quarterly report with insights into how small businesses are faring nationwide), small business owners are feeling more optimistic than they have in the 15 years since the index was launched. For instance, a whopping 84 percent of respondents–made up of more than 600 small business owners from across the nation–said they expect their financial situation over the next 12 months to be “somewhat good” or “very good”.

In other words, business is booming for many American small business owners. Here are three reasons this index gives plenty of reason for robust optimism:

  1. 1.  Tax reform: Early 2017 Revisions to the U.S. tax code are set to benefit non-incorporated businesses, who will now be subject to lower individual rates (and a 20% deduction for so-called “pass-through” companies.)
  2. 2.  Cash flow: More small business owners (77%) are reporting a healthy cash flow. Revenues were a slightly less rosy picture, though still trending flat to positive overall–though most anticipating that stronger revenues will soon accompany those healthy cash flows, bolstered by a bullish economy.
  3. 3.  Increased hiring and capital investment: Optimism leads to confidence, and that often leads to expansion. Around 1 in 4 small business owners surveyed reported adding headcount in the last 12 months; just over 1 in 3 planned to hire in the next year, a record figure. Capital expansions are also on the rise.

 Aug. 2018

The better your products are displayed the better they will sell.  Shoppers will pay a certain price for a product based on "perceived value".  If you are selling jewelry in an old, used, unlit showcase, the "perceived value" could be much less than the "actual value" of the merchandise.  If the jewelry is displayed in a new, well lit, showcase with clean shiny glass, the "perceived value" of that item could be much higher than the "actual value" allowing you to maximize your selling power thus increasing your profits.  As they say, "you have to spend money to make money".  

We are hear to help.
Come in a browse our NEW showroom with NEW items, NEW specials, and a whole NEW store fixture shopping experience.

Sept. 2018

How Do Shoppers Shop?

Have you ever stopped and watched people shop?  I mean, really sit back and just watch people.

Take this challenge...  Go to a mall.  Walk into any store and simply find a place where you can see the door and watch people come in to the store.  Sounds a little weird, I know.  I get it.  But you will be amazed at what you learn.  
First, take note of their eyes.  Follow their eyes as soon as they enter the store.  Where do they look first?  Is it up?  Down?  To the left?  To the right?  All shoppers have a pattern of shopping.  People who are on a mission and are there for one thing and one thing only, will bee line straight to the area or rack where they can find the items they need or want.  However, others will typically stop just a few feet inside the store and look.  In my experiences they look at the walls.  They want to see displays, something eye catching, something that will draw them in further.  Follow their eyes to see which direction they go.  Watch how they shop the store.  9 times out of 10 they will shop your store the same way.  If you like what you see in their shopping behavior, then try to mimic the store setup in your space.  If shoppers are not staying in that particular store then go to another store where people are shopping, having fun and spending money.  That will be the store setup you will want to Mimic into your space.  

Pick a chain store that sells similar items that you sell.  The majority of those chain retailers invest millions of dollars researching shopper behaviors.  They have mastered how to control movement through their stores.  By taking some time and watching people in these stores you can learn a great deal about shopper behaviors and how to navigate YOUR shoppers through your store.  You will find new ways to pull your shoppers further into your store and ways to capture their attention so they stay and shop longer.  

If you can learn what the Big Boys are doing and can incorporate that into your small business, you can be just as successful.  
So, Take the Challenge. Take the afternoon and go shopping.

What we do:

Ohio Store Fixtures, Inc. has been designing and supplying fixtures for mom and pop stores all over Ohio and across the country for over 30 years.
We provide services to: 
  • Cell phone businesses
  • Smoke shops
  • Gun Stores
  • Grocery/convenient stores 
  • Hardware stores
  • Clothing stores 
  • Gift shops
  • Specialty shops
We work with merchants setting up their stores located in flea markets, strip mall shopping centers, stand alone buildings and large shopping malls, including kiosks and store fronts.  
We offer fee based services for store layout and design, merchandising, window displays, security and surveillance tips, and much more.  If you are unable to pick up your fixtures we offer affordable local delivery, LTL freight and full load freight.   

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