Home  |  Product Search  |  Site Map  |  Checkout  |  Track Your Order
Tips of the Trade & Services Offered
       *** OUR TIP OF THE DAY ***
  Nov. 2018            
3 Reasons Why Small Business Owners Nationwide Are Feeling Optimistic

By Brooke Preston, Manta Contributor - August 21, 2018

Is your small business feeling “the boom”? Find out why American SMBs are looking towards a bright 2019.

According to the newly released Wells Fargo/Gallup Small Business Index (a quarterly report with insights into how small businesses are faring nationwide), small business owners are feeling more optimistic than they have in the 15 years since the index was launched. For instance, a whopping 84 percent of respondents–made up of more than 600 small business owners from across the nation–said they expect their financial situation over the next 12 months to be “somewhat good” or “very good”.

In other words, business is booming for many American small business owners. Here are three reasons this index gives plenty of reason for robust optimism:

  1. 1.  Tax reform: Early 2017 Revisions to the U.S. tax code are set to benefit non-incorporated businesses, who will now be subject to lower individual rates (and a 20% deduction for so-called “pass-through” companies.)
  2. 2.  Cash flow: More small business owners (77%) are reporting a healthy cash flow. Revenues were a slightly less rosy picture, though still trending flat to positive overall–though most anticipating that stronger revenues will soon accompany those healthy cash flows, bolstered by a bullish economy.
  3. 3.  Increased hiring and capital investment: Optimism leads to confidence, and that often leads to expansion. Around 1 in 4 small business owners surveyed reported adding headcount in the last 12 months; just over 1 in 3 planned to hire in the next year, a record figure. Capital expansions are also on the rise.



The better your products are displayed the better they will sell.  Shoppers will pay a certain price for a product based on "perceived value".  If you are selling jewelry in an old, used, unlit showcase, the "perceived value" could be much less than the "actual value" of the merchandise.  If the jewelry is displayed in a new, well lit, showcase with clean shiny glass, the "perceived value" of that item could be much higher than the "actual value" allowing you to maximize your selling power thus increasing your profits.  As they say, "you have to spend money to make money".  Don't cheapen your products.  
We are hear to help.
Come in a browse our NEW showroom with NEW items, NEW specials, and a whole NEW store fixture shopping experience.

Sept. 2018

How Do Shoppers Shop?

Have you ever stopped and watched people shop?  I mean, really sit back and just watch people.

Take this challenge...  Go to a mall.  Walk into any store and simply find a place where you can see the door and watch people come in to the store.  Sounds a little weird, I know.  I get it.  But you will be amazed at what you learn.  
First, take note of their eyes.  Follow their eyes as soon as they enter the store.  Where do they look first?  Is it up?  Down?  To the left?  To the right?  All shoppers have a pattern of shopping.  People who are on a mission and are there for one thing and one thing only, will bee line straight to the area or rack where they can find the items they need or want.  However, others will typically stop just a few feet inside the store and look.  In my experiences they look at the walls.  They want to see displays, something eye catching, something that will draw them in further.  Follow their eyes to see which direction they go.  Watch how they shop the store.  9 times out of 10 they will shop your store the same way.  If you like what you see in their shopping behavior, then try to mimic the store setup in your space.  If shoppers are not staying in that particular store then go to another store where people are shopping, having fun and spending money.  That will be the store setup you will want to Mimic into your space.  

Pick a chain store that sells similar items that you sell.  The majority of those chain retailers invest millions of dollars researching shopper behaviors.  They have mastered how to control movement through their stores.  By taking some time and watching people in these stores you can learn a great deal about shopper behaviors and how to navigate YOUR shoppers through your store.  You will find new ways to pull your shoppers further into your store and ways to capture their attention so they stay and shop longer.  

If you can learn what the Big Boys are doing and can incorporate that into your small business, you can be just as successful.  
So, Take the Challenge. Take the afternoon and go shopping.
Ohio Store Fixtures, Inc. has been designing and supplying fixtures for mom and pop stores all over Ohio and across the country for over 30 years.
We provide services to: 
  • Cell phone businesses
  • Smoke shops
  • Gun Stores
  • Grocery/convenient stores 
  • Hardware stores
  • Clothing stores 
  • Gift shops
  • Specialty shops
We work with merchants setting up their stores located in flea markets, strip mall shopping centers, stand alone buildings and large shopping malls, including kiosks and store fronts.  
We offer fee based services for store layout and design, merchandising, window displays, security and surveillance tips, and much more.  If you are unable to pick up your fixtures we offer affordable local delivery, LTL freight and full load freight.   

Copyright © Ohio Store Fixtures Columbus, OH